During a recent company update, a colleague asked a question I have not been able to shake:
Why do we call it digital transformation when most organisations are simply implementing technology?
Too often, transformation gets reduced to platforms and tools. A new system is installed, staff are trained, adoption is tracked, and we call it progress. None of that guarantees the organisation has truly changed.
Here is the simple truth: digital transformation does not start and end. It compounds. It is a capability, an organisational muscle, that you build and strengthen over time. Global analyses show that most transformations still fall short of sustained value, which is exactly why capability matters more than adoption.
Move from Adoption to Capability
The dominant playbook is still adoption thinking: buy the technology, design the user experience, train users, roll out change management, and measure logins. It is reactive and technology first. It assumes adoption will somehow become transformation.
Real transformation is different. It is people and systems that adapt in real time as conditions shift. The companies that win are not those with the flashiest technology stack; they are the ones with capability: the talent, process, and culture to reconfigure when it matters.
The better question for leaders is not “How do we drive adoption?” but “How do we build the talent infrastructure that accelerates our digital roadmap?” Put plainly, capability turns technology spend into business outcomes.
The Deviare Lens: From Skills to Capability
At Deviare, we have seen this at scale. Over the past few years, we have trained more than 20,000 young South Africans, not only to develop skills, but to unlock access to the digital economy. Many graduates step into roles such as data analyst, cloud administrator, software developer, and cybersecurity engineer. Others launch businesses of their own.
Our focus is bigger than skills. It is capability: the combination of skills, mindsets, and on‑the‑job application that turns potential into performance.
We don’t just upskill people; we catalyse them so teams can deliver faster, solve harder problems, and create measurable value.
Over time, we’ve developed a system to convert dormant potential into active performance. When individuals grow in this way, they create momentum that ripples through teams, departments, and even economies.
This is not workforce development as usual. This is energy conversion, from personal to planetary. It is how enterprises can make long‑term investments in capability pipelines that work for the African context and can be exported globally to places like Europe, where digital talent shortages are just as real.
What Capability Looks Like in Practice
- Assessment driven. Start by understanding role-level readiness for digital and AI at both the organisation and individual levels. Flip the sequence: people first, then platforms.
- Architecture minded. Build capability deliberately, like an architect designs a foundation. Random training and compliance exercises do not create durable performance. Structure does.
- In‑flow execution. Make learning happen inside real work. Pair instruction with delivery sprints so skills convert to outcomes.
- Outcome measured. Success is not completions or login counts. It is business impact: faster projects, lower costs, better customer experiences, and more innovation.
When leaders treat talent as infrastructure, technology spend stops leaking value and starts compounding it.
Why This Matters for Africa
Africa cannot afford transformation theatre. Our economies need models that work, and they work when people and capability sit at the centre.
South Africa’s labour market shows the stakes clearly. The official unemployment rate is above one third of the workforce, and youth unemployment remains near one in two. Among those aged 15-24 years and 25-34, the jobless rate is above six in ten. Building capability at scale is therefore not only a business priority; it is a national one.
Technology will keep evolving. The durable advantage is the capability to adapt, to innovate, and to compete globally.
Why This Travels Globally
Europe’s demand for digital talent continues to outpace supply. More than ten million people worked as ICT specialists in 2024, while the 2030 target is twenty million. At the current trend, the gap persists. That is why a capability‑first model developed and proven in Africa is relevant in Europe as well.
An Invitation to Leaders
According to BCG (2024), only about 1 in 4 transformations succeed, meaning around 75% fall short of delivering enduring value-creating change.
Are we building adoption programmes, or systems that create lasting capability?
The difference is profound. One is temporary. The other is transformational.
At Deviare, we’ve seen individuals ignite. And when enough people do, organisations and economies shift. That is the promise of digital transformation: not adoption, activation.
If you’d like to understand your organisation’s unique readiness, we offer a free capability assessment.
We’ll help you map your gaps and identify your next three best moves.