Welcome to Sales at Deviare
Where impact meets execution
Our Purpose & Strategic Context
Africa's $2.7 Trillion Digital Opportunity by 2030
At Deviare, sales is not just about meeting our sales targets, it's about solving real problems with purpose. You're stepping into a sales role that is central to how we drive digital transformation across enterprises and unlock opportunity for thousands of young people in Africa.
The continent faces four critical challenges:
- 73% of enterprises struggle with digital transformation
- Billions are wasted annually on underutilised technology
- An 18-month average delay in digital projects
- 60% youth unemployment - an untapped talent reservoir
Deviare exists to solve this challenge
- Founded in 2017
- 100% black-owned, Level 1 BBBEE contributor
- Purpose: To help organisations build digital capability and capacity
- Scalable platform & integrated approach tailored to the African context
Our clients don't need another training provider. They need a partner who understands their context, speaks the language of business and impact, and delivers measurable results through digital capability.
Deviare's Dual Impact Model
Two complementary approaches to solving Africa's digital skills challenge
Workforce Digital Skills Transformation
Building enterprise capability through role-aligned digital upskilling
Deviare's Workforce Digital Skills Transformation offering helps organisations close talent gaps, accelerate digital execution, and future-proof their workforce, at scale and speed. Our approach is practical, data-informed, and embedded in business delivery.
Our transformation model includes:
• Assess for Readiness
Conduct targeted Digital Skills and Capability Readiness Assessments to benchmark current talent maturity and identify gaps across business units.
• Design for Roles
Curate role-specific learning journeys tailored to the enterprise's digital roadmap, whether for cloud, cybersecurity, data, AI, or leadership enablement.
• Deliver for Outcomes
Provide certified, industry-aligned digital skills training that includes hands-on labs, global certifications (e.g., AWS, Microsoft, AI Certs, NVIDIA, DataBricks), and contextual content based on client environment.
• Embed in the Work
Integrate training directly into the workflow through Deviare's LiveWork Studio™—where learners apply skills in real client projects, guided by expert coaches and tracked via business KPIs in a secure and compliant approach.
Positioning line for sales: "We don't just teach digital skills, we embed them in your people, your projects, and your performance."
Youth Employment - Deviare Youth Campus™
Closing the digital divide by unlocking youth potential at scale
Deviare Youth Campus™ is our end-to-end, platform-powered model designed to tackle youth unemployment by moving talent from potential to productivity. The ecosystem is fully integrated, enabling discovery, development, and deployment of young digital talent across the country.
Our four-stage model:
• Find & Assess
Intelligent and data-driven learner recruitment through a fit-for-purpose platform that assesses, screens, profiles, and matches candidates to suitable skills learning pathways.
• Train & Develop
Robust, industry-relevant training built around real-world projects and labs.
• Prepare for Work or Business
Through our Work-Integrated Learning and Virtual Global Apprenticeship models, learners gain exposure to local and international work settings.
• Place or Launch
Graduates are matched with employment via our Talent & Job Marketplace Platform: http://talent.deviare.africa
Positioning line for sales: "Deviare Youth Campus™ builds employable youth, not just qualified ones."
🌟 LiveWork Studio™ - Our Key Differentiator
Unlike traditional Work Integrated Learning (WIL), our model places learners directly into simulated or actual business-critical environments.
What makes LiveWork Studio™ different?
- Learners don't wait to be productive — they contribute from day one
- Training happens inside real projects, not outside them
- Coaching, scorecards, and feedback loops track performance against business KPIs
Sales Process Overview
Target the right accounts, discover the real pain, position the solution
BANT Methodology & HubSpot Alignment
| Stage | Objective | Key Tools / Outputs |
|---|---|---|
| Targeting | Identify key accounts based on ICP & intent | HubSpot: ABM client Lists, Buyer Intent inbound; Outbound via telephone, email and LinkedIn Sales Nav |
| Discovery | Understand buyer challenges + current state | Persona Questions, Discovery Doc playbook |
| Positioning | Match Deviare solution to strategic pain | Sales Deck, One-pager concepts, Case Studies |
| Proposal | Build value-based proposal and scope | HubSpot Pricing Quoting tool + PPT or Word proposal |
| Close | Finalise commercials and agreement | SLA Contract Pack, Approval Sheet |
| Handover | Seamless transition to Delivery team | Handover Doc, HubSpot Notes + Proposal + Signed SOW |
ICPs & Messaging Framework
| Persona | Pain Point |
|---|---|
| CHROs / Talent Execs | Urgent internal reskilling needs |
| Digital Transformation Leads | Delays and talent bottlenecks in execution |
| Public Sector / SETAs | Youth unemployment, economic inclusion |
| CSI / Foundation Execs | Impact-driven skills development outcomes |
| Universities / TVETs | Industry-aligned, hybrid learning transformation |
Sample B2B Hook
"73% of enterprises are stuck in digital transformation. We help teams build digital capability quickly through role-based training and LiveWork Studio™, where they apply their learning in real projects from day one."
Sample CSI Hook
"60% of youth are unemployed. Our Youth Campus blends accredited training, virtual apprenticeships, and entrepreneurship to create pathways to work - at scale."
Discovery Questions by Persona
Comprehensive question frameworks to uncover business needs
CHRO / Head of Talent / L&D
Focus: Internal workforce development, digital talent pipelines, and upskilling ROI
- Where are you seeing the greatest pressure to build digital or technical capability across your teams?
- Are there roles or functions you'd rather develop internally than compete for in the external market?
- What tends to slow down your upskilling initiatives—lack of internal resources, time, engagement, or tools?
- Have your past training programmes led to measurable business outcomes? How are you currently tracking that?
- Would embedding skills development into real work (vs. off-job training) help accelerate your talent strategy?
Digital Transformation / AI Factory / Cloud Strategy Leads
Focus: Execution bottlenecks, AI-readiness, and technical enablement
- What's holding back your transformation initiatives, lack of internal capability, project delays, or delivery support?
- Are you building digital and AI skills internally, or still trying to hire them externally?
- Which parts of your organisation need to build AI fluency fastest?
- Are your teams equipped to apply new technologies in real-world business scenarios?
- Would a live project-based training model help accelerate delivery while building internal know-how?
Public Sector Leaders / SETAs / Foundations
Focus: Digital transformation, funding impact, youth empowerment at scale
- What are your current skills priorities to enable a modern, digital public service workforce?
- Where do you see the biggest skills gaps holding back service delivery, transformation, or operational excellence?
- Are you seeing challenges with learner employability after programme completion?
- Would co-designing a CSI-aligned Youth Campus model help deliver your mandate faster and with more credibility?
- Are you measuring impact based on jobs and business ventures created, or just learner completions?
Sales Playbook
Structured processes, tools, and cadences to drive predictable revenue
Sales Operating Rhythm
| Cadence | Session | Focus Area |
|---|---|---|
| Weekly | Sales Huddle (Tues) | Lead generation, Proposal development + management, Pipeline, CRM hygiene, team priorities |
| Monthly | 1:1 Deal Reviews | Top 10 deals, forecast vs actual, blockers |
| Quarterly | Strategic Account Plans | Growth plays, white space, new buyers |
Email Templates & Outreach
Enterprise Reskilling Template
Hi [First Name],
73% of African enterprises are stuck in digital transformation due to internal capability gaps. At Deviare, we help teams build those capabilities through hands-on, role-based digital learning — integrated with real projects from day one.
Would you be open to a 20-min chat to explore if this could align with your reskilling or transformation priorities?
Best,
[Your Name]
Youth Campus / CSI Template
Hi [First Name],
60% of youth are unemployed — yet so many training programmes stop at certification. Deviare Youth Campus blends accredited learning, virtual apprenticeships, and job placement into one integrated journey.
Let's connect to see how this could align with your CSI or skills development mandate.
Best,
[Your Name]
Key Metrics & Targets
| Metric | Goal | Owner |
|---|---|---|
| # New Meetings Booked (Weekly) | 5–10 per rep | Each Sales Rep |
| # Proposals Out (Monthly) | 4–6 | Account Owner |
| Win Rate | >30% | Sales Manager |
| Avg. Sales Cycle Length | <60 days | Sales Team |
| Revenue Closed | R Value Goal | Head of Sales |
Training & Certification
Required HubSpot certifications and learning paths
Required HubSpot Certifications
Using Sales Hub's Sales Content Tools
Mastering HubSpot tools—contacts, tasks, deal pipelines, reporting, and automation workflows. Essential for CRM fluency.
Access CourseInbound Sales
Builds from lead identification to personalized presentation techniques—all aligned with how modern buyers prefer to engage.
Access CourseSales Process Mapping
Map a buyer-centric, repeatable sales process within HubSpot. Great for visualizing the journey from lead to close.
Access CourseComplete Learning Path
A curated, one-week learning journey that combines theory and hands-on practice:
- Inbound Sales Certification – Guide prospects from connection to close
- Sales Playbook to Social Selling – Harness LinkedIn and social channels
- 101 Sales Qualification Questions – Master discovery with structured questioning
- HubSpot Sales Software Certification – Learn CRM flow inside HubSpot
Final Note
Sales at Deviare is more than hitting targets - it's about connecting people to opportunity. Every deal you close isn't just revenue; it's a chance to transform a life, a company, or a community.
"We're not just selling skills - we're building Africa's digital future."