Category

Advanced Pay Per Click (PPC) Certification Program

Earn more revenues and get more out of your advertising budget than you ever thought possible with this Advanced PPC certification course. Master the nuances of pay per click, web analytics, display advertising, and conversion optimization, and gain extensive project experience to prepare you for managing paid marketing initiatives. Key...
-
+
$999.00

Deviare

LVC

3255

Earn more revenues and get more out of your advertising budget than you ever thought possible with this Advanced PPC certification course. Master the nuances of pay per click, web analytics, display advertising, and conversion optimization, and gain extensive project experience to prepare you for managing paid marketing initiatives.


Key Learning Objectives

  • Understand the Keyword research and organization, along with managing search
  • Understanding the advanced Ad features, testing and extensions
  • Know the audience types and how to segment it to reach the customers

Modules
  • Lesson 01 - Psychology of Search
  • Lesson 02 - Buying Funnel
  • Lesson 03 - Understanding Keyword Organization
  • Lesson 04 - Keyword Match Types
  • Lesson 05 - Negative Keywords and Managing Search Terms
  • Lesson 06 - Keyword Research
  • Lesson 07 - Creating Compelling Ads
  • Lesson 08 - Advanced Ad Features
  • Lesson 09 - Ad Testing
  • Lesson 10 - Ad Extensions
  • Lesson 11 - Campaign Types Budget and Reach
  • Lesson 12 - Location and Language Targeting
  • Lesson 13 - Introduction to Audience Types
  • Lesson 14 - How to Segment Data and Create Lists
  • Lesson 15 - Using the Audience Lists to Reach Customers
  • Lesson 16 - Introduction to the Display Network
  • Lesson 17 - Display Targeting Options
  • Lesson 18 - Display Ad Formats
  • Lesson 19 - Setting And Measuring Goals
  • Lesson 20 - Bidding and Attribution
  • Lesson 21 - Reporting and Testing
  • Lesson 22 - Ad group organization
  • Lesson 23 - Campaign Organization
  • Lesson 24 - Working with Multiple Accounts
  • Lesson 25 - Introduction to Quality Score
  • Lesson 26 - Working with Quality Score
  • Lesson 27 - Quality Score Diagnosis and Pivot Tables
  • Lesson 28 - Setting Up Your PPC Strategy
  • Lesson 29 - Creating Your Account
  • Lesson 30 - Managing Your Account
  • Lesson 31 - Shopping and Video Campaigns
  • Lesson 32 - Automation and Other Tools

Recently Viewed Products